Why Buy Yelp Reviews: Businesses around the world are currently paying more and more focus on Yelp, arguably the Internet’s largest social-local platform, and with good reason. Touting its dominance in search engine results that are local, average 135 million users, and ability to shut down businesses overnight, Yelp is a force to be reckoned with.
While I have more than enough evidence of the positive effect of Yelp on foot traffic and sales to the accounts I’ve managed through the years, there is a dark side to Yelp we struggle with needing hundreds of thousands of dollars toward online reputation efforts, which might balance out the earnings value from advertising with Yelp.
The controversy that has yet to come to any solve after several lawsuits and negative PR, is the effect of Yelp reviews, the prejudice of negative to positive sentiment in the filtering of testimonials, and the overall impact reviews have to a local company (understanding that most online traffic comes from what users find in a Google search result). They may be ignorant to let negative reviews build up depending on, although yelp does not want you to think about that, they want you to focus on the foot traffic and dollars.
For companies new to Yelp, a sales rep is more likely to sell the concept that”finding local companies” is the primary reason users patronage the internet giant, which for those of us whole fully understand it’s power, is frustrating and feels misleading.
There are lots of reasons to be a lover of Yelp. Our debate had to do with the principal reason people use or visit Yelp and has been validated with an overwhelming 60% of respondents claiming they primarily care about business reviews over finding a business near them, researching business details (hours, directions, etc.), socializing or for some other reason.
Since we have already established that the primary reason people use Yelp reviews (okay, I’ll quit rubbing it in), I think it’s important to point out the effect reviews have on an individual’s choice to use Yelp altogether. Surprisingly, 45% of respondents could not determine if reviews were important to them. Nevertheless, an overwhelming 43.7% stated reviews are a major reason they see or use the program, where 11.1% could care less about reviews.
How is this information useful? Maybe Yelp’s strife with companies on boosting reviews should be reevaluated. Yelp retains an interesting viewpoint on reputation. They told Mashable their reason for penalizing companies asking for reviews has to do with consumer and equality reasons. They’re saying”consumers don’t use the platform mostly to leave testimonials,” which we just mentioned above. Therefore if you have a review there, you can buy Yelp reviews.